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Part of the more nomadic tribe of humanity, Dean believes a boat anchored ashore, while safe, is a tragedy, as this denies the boat its purpose.

Dean normally works as a strategist, advisor, operator, mentor, coder, and janitor for several technology companies, open-source communities, and startups.

Otherwise, he's on a hunt for some good bean or leaf to enjoy a good read on some newly (re)discovered city or walking some roads less taken.
Apple Battersea, Apple’s newest store in London, welcomes customers at the historic Battersea Power Station.

Apple Battersea Opens In London’s Historic Battersea Power Station

The new store features sustainable design elements, special Today at Apple sessions, and the latest Apple products, including the new 15-inch MacBook Air and Mac Studio

Apple today opened Apple Battersea inside the historic Battersea Power Station in London. The store will serve as a new destination for customers from the local community and all over the world to explore and buy Apple’s incredible lineup, experience unparalleled service and support, and learn how to get the most out of their devices.

“Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Located just below our new U.K. headquarters, our amazing team is excited to provide exceptional support and help customers unleash their creativity.” 

Team members celebrate Apple Battersea’s grand opening with the store’s first customers.
Team members celebrate Apple Battersea’s grand opening with the store’s first customers.
Customers explore the iPhone 14 lineup at Apple Battersea in London.
Customers explore the iPhone 14 lineup at Apple Battersea in London.
Customers line up outside of Apple Battersea, Apple’s 40th store in the U.K.
Customers line up outside of Apple Battersea, Apple’s 40th store in the U.K.
A customer checks out the new 15-inch MacBook Air.
A customer checks out the new 15-inch MacBook Air.
Customers show off their Apple Battersea totes.
Customers show off their Apple Battersea totes.
From left to right: (1) At Apple Battersea, customers can explore the latest Apple Watch lineup. (2) A customer tries out AirPods Max — the ultimate personal listening experience.
From left to right: (1) At Apple Battersea, customers can explore the latest Apple Watch lineup. (2) A customer tries out AirPods Max — the ultimate personal listening experience.
From left to right: (1) At Apple Battersea, customers can explore the latest Apple Watch lineup. (2) A customer tries out AirPods Max — the ultimate personal listening experience.
From left to right: (1) At Apple Battersea, customers can explore the latest Apple Watch lineup. (2) A customer tries out AirPods Max — the ultimate personal listening experience.

From left to right: (1) At Apple Battersea, customers can explore the latest Apple Watch lineup. (2) A customer tries out AirPods Max — the ultimate personal listening experience.

Customers get an up-close look at the iPhone 14 lineup.
Customers get an up-close look at the iPhone 14 lineup.

Apple Battersea has highly skilled and deeply knowledgeable team members who are ready to deliver best-in-class service to customers who want to purchase and learn more about the latest Apple products, including the all-new 15-inch MacBook Air — the world’s best 15-inch laptop — and Mac Studio with M2 Max and M2 Ultra.

Team members also support customers with advice that suits their needs — whether customizing their Mac, showcasing their individual style with Apple Watch bands, adding a personal touch with engraving, unlocking even more value with Apple Trade In, or getting started with Personal Setup.

Apple Specialists and team members are ready to help customers discover the latest product lineups at Apple Battersea.
Apple Specialists and team members are ready to help customers discover the latest product lineups at Apple Battersea.
Customers can enjoy fast and easy pickup in the dedicated Apple Pickup area inside Apple Battersea in London.
Customers can enjoy fast and easy pickup in the dedicated Apple Pickup area inside Apple Battersea in London.
An Apple Battersea team member shows customers how to set up their new iPhone 14 purchases.
An Apple Battersea team member shows customers how to set up their new iPhone 14 purchases.

In celebration of the opening of Apple Battersea, Apple Music will host live performances outside the store from Thursday through Sunday, featuring local artists JGrrey and Kwaye, among others. Additionally, in partnership with Battersea Arts Centre and Curated Makers, Apple Creatives have supported eight local emerging creatives to bring Shot on iPhone and Made on iPad works to life, all inspired by Battersea Power Station. Customers will be able to discover and shop these works at Curated Makers, a retailer in the power station that champions local artists.

For customers who want to learn how to get the most out of their devices, Apple Store locations provide free, educational Today at Apple workshops. Drawing inspiration from the local area, Apple Battersea offers customers unique Today at Apple tours that showcase the best of iPhone photography and iPad creativity. Visitors have two bespoke experiences to choose from where they can learn the skills to create their own artwork at Apple Battersea:

  • Photo Tour: Capturing the Story of Battersea Power Station
  • Art Tour: Drawing Perspective at Battersea Power Station
JGrrey performs at the opening of Apple Battersea.
JGrrey performs at the opening of Apple Battersea.

Today at Apple also offers sessions that teach the basics of using assistive technologies and features for people with reduced mobility, vision loss, and hearing disabilities. And throughout the summer, families can participate in Apple Camp sessions and design a dream invention using Keynote and Freeform on iPad. For anyone interested in learning alongside family, friends, and colleagues, Group Booking is also available for Today at Apple sessions in the store or online.

Apple Battersea is built with universal design principles that create an inviting and accessible space for everyone who comes through its doors. The new store offers varied table and seating heights, expanded assisted listening systems, and enhanced visual and acoustic clarity as well as access routes that give wheelchair users more space to navigate.

Apple Battersea offers customers unique Today at Apple tours that showcase the best of iPhone photography and iPad creativity, inspired by the local area.
Apple Battersea offers customers unique Today at Apple tours that showcase the best of iPhone photography and iPad creativity, inspired by the local area.
A customer explores the Apple Watch Studio with a team member at Apple Battersea.
A customer explores the Apple Watch Studio with a team member at Apple Battersea.
The newly designed avenues at Apple Battersea in London are engineered for carbon sequestration through the use of sustainably harvested wood.
The newly designed avenues at Apple Battersea in London are engineered for carbon sequestration through the use of sustainably harvested wood.

Customers can explore products and services on the newly designed avenues engineered for carbon sequestration through the use of sustainably harvested wood. And, like all Apple Store locations, Battersea is operationally carbon neutral and runs on 100 percent renewable energy.

Apple Battersea is Apple’s 40th store in the U.K. and is open daily from 10 a.m. to 9 p.m. Monday through Saturday, and noon to 6 p.m. on Sunday. Customers can download interactive wallpapers, enjoy one month of Apple TV+ free, and explore a curated collection of shows, music, apps, games, podcasts, books, and upcoming Today at Apple sessions at apple.com/uk/today/battersea.

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